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The site guide.axiopole.info states the following, "Depuis 10 ans, Olivier Zara." I noticed that the website stated " Est consultant en management et médias sociaux." They also stated " Fondateur de Synergy4 Groupe Conseil. Et de l Académie du Personal Branding. Auteur de Le management de lintelligence collective. M21 Editions, 2nd édition, 2008, Réussir sa carrière grâce au Personal Branding. Eyrolles, 2009 ainsi que de deux guides pratique sur lintelligence relationnelle. En savoir plus sur lauteur. Qui veulent développer leur intelligence relationnelle dans le management de leur équipe." The meta header had Intelligence as the first keyword. This keyword was followed by relationnelle, guide, and pratique which isn't as urgent as Intelligence. The other words the site used was olivier. zara is also included but could not be seen by search parsers.